01
The Objective
02
The Background
In 2019, The Rockefeller Foundation unveiled the Food System Vision Prize.
They challenged thought-leaders worldwide to develop visions for sustainable food systems that could save their communities and the planet.
03
The Story
(Our Craft)
Capturing Real Voices
Stories this important demands quality presentation. Every shot, interview, and render of the future was meticulously coordinated by Media REDs teams of special ops storytellers.
These are real stories of hope shot on location in some of the most devastating food systems on earth. It’s not enough to tell these stories, we believe that our future depends on audiences feeling them.
Our Approach
3MM Views
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Film 65+ interviews on-the-ground in real communities
Telling Their Story
Global problems require international explanations.
English speaking visionaries served as the guiding voice for each documentary, with supplemental insight given by local stakeholders speaking a variety of languages.
Navigating Complex Logistics
Pandemic-Sized Problems
When the world shut down in 2020, we stood up to the challenge.
Media RED’s top-notch multi-lingual production team worked directly with consulates and state governments to guarantee a smooth production.
As other companies shut their doors, Media RED facilitated safety logistics, navigated ever-changing protocols, and ensured efficient schedules across eight complex governmental systems.
The Edit
Finessing the Edit
Back at Media RED HQ, the post-production team combed through nearly 45TB+ of footage to craft these ten individual shorts.
By working directly with the Foundation and each individual organization, collaboration helped fuel each narrative to the best possible end product.
VFX
Harnessing Next-level VFX
Knowing that our audience would also be world leaders, policy makers, and the world at large; we had to craft visuals that simultaneously engaged and informed each audience.
Our visual effects team was able to hone this objective in and deliver high-quality infographics and mockups of how these initiatives would impact the future.
04
The Outcomes
Capturing Real Voices
Stories this important demands quality presentation. Every shot, interview, and render of the future was meticulously coordinated by Media REDs teams of special ops storytellers.
These are real stories of hope shot on location in some of the most devastating food systems on earth. It’s not enough to tell these stories, we believe that our future depends on audiences feeling them.
10 Heart-Felt Episodes
10 Episodes, 10 visions for a healthier future. Each episode crafted to be an impactful experience; taking communal innovation and applying it to the scale of our global needs.
Over 65 Interviews
Visionaries, scientists, thefarmers and families of needing communities. The stories we show are portraitsof communities told authentically from the source.
Over 116.3 Hours Filmed
A truly cinematic experience can only be produced through patience and inflexible standards. Thoroughly expanding our editors’ arsenal allows for a perfectly distilled result.