In 2021, The Continuum Company approached Media RED to develop sales material for their upcoming luxury condo La Baia.
With groundbreaking scheduled for 2022. The Media RED team had to turn an empty plot of land into an affluent concept worthy of full investment.
With the assignment of selling something that was nothing more than blueprints, Media RED’s story-driven approach ensured sales through emotional impact.
Convincing prospective buyers to invest in a project of this scale is the art of connecting them to the dream of the product. Our teams produced beautiful footage, insightful interviews, and mind blowing VFX to give any potential buyer everything they need to feel that they’re already part of the dream.
Without much more than still images of first draft renders of La Baia, Media RED’s special ops storytellers were able to craft a sizzle that would arm brokers for the perfect pitch with every play.
Our focus on brand strategy allowed our teams to make effortlessly persuasive marketing material; Utilizing VFX to make any audience feel the possibilities in their newest desire: La Baia.
Knowing that our audience would also be world leaders, policy makers, and the world at large; we had to craft visuals that simultaneously engaged and informed each audience.
Our visual effects team was able to hone this objective in and deliver high-quality infographics and mockups of how these initiatives would impact the future.
Whenever the objective is to sell a point of luxury, the only way to succeed is make every buyer feel the worth of the product.
10 Episodes, 10 visions for a healthier future. Each episode crafted to be an impactful experience; taking communal innovation and applying it to the scale of our global needs.
Visionaries, scientists, thefarmers and families of needing communities. The stories we show are portraitsof communities told authentically from the source.
A truly cinematic experience can only be produced through patience and inflexible standards. Thoroughly expanding our editors’ arsenal allows for a perfectly distilled result.